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Merger and acquisition activities are prevalent in the business world, changing industries and forming new alliances. Actual examples of successful business deals can provide valuable insights into strategies, motivations, and outcomes.
If it’s a service, product, service, or contract each negotiation requires a certain degree of compromise. A successful negotiation leaves both parties satisfied they have a deal they can accept.
To ensure that your negotiations are as successful as they can be make sure you clearly identify the value you are able to offer your client. It will be much easier to negotiate if you clearly communicate the short-term and the long-term advantages.
The best place to begin in evaluating potential target companies is their existing market presence. A company that has an established customer base and has a solid brand recognition will prove to be a valuable asset in the process of negotiating a deal. This will also give the company a level credibility and trust that can be leveraged to create future growth opportunities.
It is important to think about the management team’s track record and experience when evaluating potential targets. A well-trained management team will be able to guide the integration process and keep driving growth even when the deal is complete. This will be more important than synergies, which are often underestimated when it comes to acquisitions. A decrease in revenue following an acquisition is often because of the inability to keep momentum in the acquired business.